Schijndel, THE NETHERLANDS, November 2009 – TOSHIBA TEC Europe joined forces with Capgemini and JUMBO Supermarkets to deliver a new shopping experience for shoppers at Dutch retailer JUMBO in an innovative Mobile Shopping Experience trial.

The storeMate Mobile Shopping Experience (MSE), which is being marketed by TOSHIBA TEC through its European network of sales offices, connects Toshiba’s storeMate retail application suite with a handheld data capture device to allow shoppers to scan and bag while they shop. storeMate back-office is integrated into the retailer’s ERP system to allow retailers to efficiently use the captured data in various new ways to increase revenue. The MSE solution allows for connectivity with every other third-party hardware EPOS system.

Improve your service offering for your customers upon entrance rather than at the checkout is part of JUMBO’s main objectives. A first milestone was reached after two weeks of operation as 40 percent of all shoppers were using the MSE system, allowing for 60 percent of the total turnover to be generated through the MSE solution!

The storeMate roadmap includes integration of a ‘merchandise server’ to allow consumers to obtain on-the-spot information delivery, personalized promotional offers and cross as well as upselling possibilities.

In a yet a further step, storeMate will allow users to receive information of products available in the store that are related to items just bought to make “smart buy” combinations, helping retailers to lift revenues by cross and upselling.

"By combining technologies, TOSHIBA TEC will provide JUMBO consumers with a complete shopping experience that links thousands of ticketed food items directly to mobile information,” says Gerard Pruijn, Sales Director, TOSHIBA TEC The Netherlands. “This new solution will enable brand owners and retailers to stand apart in an increasingly competitive environment and more effectively cross-sell complimentary products and services."

“Our new mobile-merchandising solution will eventually deliver purchasing suggestions, special offers and virtually any type of promotional messaging to shoppers as they are in the process of making buying decisions in the store.”

Colette Cloosterman, Commercial Director, JUMBO: “The information appears on the screen of a consumer’s mobile shopping device, turning the handheld into a kind of personal sales assistant that provides bottom line benefits to JUMBO. These benefits include increased revenue, improved traffic and conversion, and promotion of consumer loyalty.”

The TOSHIBA TEC storeMate retail software suite is being developed by TOSHIBA TEC Europe’s Center of Competence at Amersfoort, The Netherlands.

Over TOSHIBA TEC Europe

TOSHIBA TEC Europe Retail Information Systems (TERIS) beheert productplanning, marketing, verkoop, onderhoud en distributie van POS-systemen (point of sale), kassa's, weegschalen, barcodeprinters, randapparatuur en software-informatiesystemen over heel Europa, het Midden-Oosten en Afrika. TOSHIBA TEC Europe levert totaaloplossingen: van consulting en systeemontwerp tot systeeminstallatie, bediening en onderhoud.
TERIS heeft zijn hoofdkantoor in Brussel en telt drie divisies: Retail, Auto-ID en Services.
TOSHIBA TEC is een onafhankelijk werkend bedrijf van Toshiba Corporation, de zevende grootste producent van elektronische/elektrische toestellen en het 91ste grootste bedrijf ter wereld in termen van verkoop. Toshiba Corporation staat in Fortune Magazine op de 8ste plaats van de meest bewonderde elektronicabedrijven ter wereld. Het is een toonaangevende producent van hoogtechnologische producten met meer dan 300 grote dochterbedrijven over de hele wereld. De wereldwijde omzet in 2008 bedroeg ongeveer 67,9 miljard dollar.
Voor meer informatie over TOSHIBA TEC POS-systemen, kassa's, weegschalen, barcodeprinters, randapparatuur en software-informatiesystemen, of voor een dealer in uw buurt, kunt u telefonisch contact opnemen op het nummer +32 2 410 21 00 of de TERIS website bezoeken op www.toshibatec-eu.be.

Gelieve lezersvragen te richten aan:

TOSHIBA TEC Europe Retail Information Systems n.v.
Celideestraat 33
BE-1080 Brussel
Contact: Reina Breugelmans
Tel.: +32 (0)2 410 21 00
Fax: +32 (0)2 410 68 69
Email: marketing@toshibatec-eu.be
Web: www.toshibatec-eu.be

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