Brussels, November 2008 – TOSHIBA TEC Europe, the retail automation specialists, teamed up with Dutch system integrator Extendas to deliver the first Electronic Shelf Label (ESL) solution at Shell’s flagship convenience store in The Netherlands.

Extendas received the prestigious 2008 Retail ICT Award in The Netherlands for this innovative store concept.

Electronic Shelf Labels automate the traditionally manual process of changing prices in retail stores, and electronically displays price information on store shelves.

The solution – developed by Pricer from Sweden – is platform-independent and works as a two-way communication channel as it feeds prices to the shelf and back again. The latest price updates from Shell’s convenience store back-office is sent to each ESL, which in turn acknowledges the information update through a wireless infrared (IR) link.

The TOSHIBA TEC system claims to be the fastest in the world, with the ability to make 50,000 price changes in an hour, or 1,500 changes in two minutes.

Clemens Van Hulten, manager of Shell’s ‘Lucht-West’ petrol station situated on the A2 motorway: “Our customers are keen on special promotions when they stop by for a top up.

“Our database saves the history of special promo actions for each sales item. Hence, we know exactly what our customers want and when they buy.

The ESL solution allows for flexible pricing during the 24/7 operation at the Shell convenience store.

Clemens van Hulten: “We set our prices according to the time of the day/night as well as the sales ranking and availability in the store of each sales item. TOSHIBA TEC’s ESL solution is a perfect fit – and we keep our margins up!”

Gerard Pruijn, Director TOSHIBA TEC The Netherlands: “Electronic Shelf Labels encourage retailers to remodel and expand their stores, drive up shopping convenience factors and improve their ranges, customer service and quality of offering. It is a real winner.”

About Pricer

Pricer is the world leader in Electronic Shelf Label (ESL), communicating price and store information at the shelf edge. Pricer provides the retail industry with electronic price and information systems that significantly increase consumer benefit while optimizing operational efficiency and profitability.

Pricer offers solutions for more efficient and secure price information through electronic information systems. Offering the most complete ESL solution Pricer has over 4,000 installations across in more than 30 countries, with more than 55 million ESL delivered.

www.pricer.com

Over TOSHIBA TEC Europe

TOSHIBA TEC Europe Retail Information Systems (TERIS) beheert productplanning, marketing, verkoop, onderhoud en distributie van POS-systemen (point of sale), kassa's, weegschalen, barcodeprinters, randapparatuur en software-informatiesystemen over heel Europa, het Midden-Oosten en Afrika. TOSHIBA TEC Europe levert totaaloplossingen: van consulting en systeemontwerp tot systeeminstallatie, bediening en onderhoud.
TERIS heeft zijn hoofdkantoor in Brussel en telt drie divisies: Retail, Auto-ID en Services.
TOSHIBA TEC is een onafhankelijk werkend bedrijf van Toshiba Corporation, de zevende grootste producent van elektronische/elektrische toestellen en het 91ste grootste bedrijf ter wereld in termen van verkoop. Toshiba Corporation staat in Fortune Magazine op de 8ste plaats van de meest bewonderde elektronicabedrijven ter wereld. Het is een toonaangevende producent van hoogtechnologische producten met meer dan 300 grote dochterbedrijven over de hele wereld. De wereldwijde omzet in 2007 bedroeg ongeveer 76,6 miljard dollar.
Voor meer informatie over TOSHIBA TEC POS-systemen, kassa's, weegschalen, barcodeprinters, randapparatuur en software-informatiesystemen, of voor een dealer in uw buurt, kunt u telefonisch contact opnemen op het nummer +32 2 410 21 00 of de TERIS website bezoeken op www.toshibatec-eu.be.

Gelieve lezersvragen te richten aan:

TOSHIBA TEC Europe Retail Information Systems n.v.
Celideestraat 33
BE-1080 Brussel
Contact: Aurélie Delbaere
Tel.: +32 (0)2 410 21 00
Fax: +32 (0)2 410 68 69
Email: retail@toshibatec-eu.be
Web: www.toshibatec-eu.be

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